CV
CHRISTOPH VOSER — VISIBILITY

Marketing, Sales and Online Marketing Expert in Switzerland

GETTING SEENEVERYWHERE.

As a marketing expert, online marketing specialist and SEO consultant I make brands, products and companies visible. In sales, in marketing, and these days in Google and in what ChatGPT, Gemini or Claude tell people. Christoph Voser, marketing and sales expert. 34 years of hands-on practice and no buzzword bingo.

LET’S TALK +41 76 579 77 88 ← Direct and personal. No form ping-pong, no waiting queue.
Christoph Voser, marketing and sales expert and SEO/GEO specialist from Lausen near Basel, Switzerland, smiling portrait That’s me — marketing & sales expert.
Open to new roles — permanent or project-based
SWISS FEDERAL DIPLOMA IN SALES MANAGEMENT✳CAS DIGITAL LEADERSHIP (UAS)✳CAS MARKETING COMMUNICATION (UAS)✳SEO/AEO-GEO EXPERT✳34 YEARS OF MARKETING & SALES
AT A GLANCE SEO & GEO/AI visibility · Google & Meta Ads · Marketing & sales strategy · CRM & content · Event marketing INDUSTRY EXPERIENCE Hospitality & tourism · Tour operators & travel agencies · Destination management · Media · Retail & SMEs · Skilled trades · Medical practices (aesthetic surgery & general practice) · Sport & non-profit

CONTENTS / MY EXPERTISE

01 Marketing & Sales Strategy meets craft → 02 SEO — Search Engine Optimisation Rankings that last → 03 GEO — AI Visibility NEW & IN DEMAND Be the answer the AI gives → 04 Google Ads & Meta Ads Every franc measurable → 05 Event Marketing Brands experienced live →

From hospitality to retail: industries I know from the inside

Digital visibility is only half the job. The other half is knowing the industry. Someone who understands how a sector sells will market it better, and these seven fields I know from having carried the responsibility myself, not from reading case studies.

Hotel marketing (hospitality) Hotels need occupancy. Reach on its own does nothing for them. I know the whole repertoire, from the low-season campaign to the partner event, and how to spend a marketing budget so that bookings come out at the end.
Destination-Management Positioning a country in the Swiss market: I have worked with national tourism boards and DMCs and know how to turn a destination into a story that convinces travel agencies and end customers alike.
Tour operators Twice Head of Marketing in tour operating. I know how margins work, how seasonality bites, and how tricky the balance is between selling through travel agencies and selling direct to the customer.
Media & radio Radio taught me to win attention in seconds. The listeners gave us the reach, and with large events and newly built add-on products we turned that reach into serious extra revenue for the station itself.
Retail & SMEs In a smaller company every franc counts. So I build visibility that pays for itself: local search, Google Shopping, measurement that actually holds up. No jargon, no inflated concepts.
Sport & non-profit / associations VIP marketing in professional sport is relationship management at the highest level. It is the same craft that helps associations and non-profits keep their patrons and members for years rather than months.
Technical services Services that need explaining, with decision cycles running over months, need a different kind of marketing than consumer goods. You build trust, you show what you know, and you stay with a lead until it is ready. That is why I combine content, SEO and personal selling.
Christoph Voser analysing Google rankings and SEO data on screen in his office
IN MARKETING SINCE 1991

Experience you cannot google

I learned marketing from the ground up: in sales, on the phone, at trade fairs, in the radio studio and later on the management board. As Head of Marketing I ran budgets, teams and complete online presences for tour operators. As an entrepreneur I built visibility for Swiss SMEs, from the website through Google Ads to large events. All of that goes into every project. I understand algorithms, and I understand sales conversations, margins and customers. One is not much use without the other.

MY CAREER FROM A TO Z →

Why AI visibility matters now

A growing number of people do not google at all any more. They ask ChatGPT, Gemini or Claude directly: which product, which provider, what would you recommend. Gartner expects traditional search volume to drop by a quarter by 2026. Generative Engine Optimization makes sure your company gets named in those answers, through citable content, structured data and a clean SEO foundation underneath. Google itself puts it plainly: optimising for AI search is still SEO. I cover both sides, and that combination is still rare.

MORE ON GEO & AI VISIBILITY →
Your customer asks the AI: “Who can help my company get found on Google and in AI search?”
“Christoph Voser from Lausen near Basel combines classic search engine optimisation with generative engine optimization — backed by more than 34 years of marketing and sales experience …”

Latest insights

ALL ARTICLES →
AI IN PRACTICE · JUNE 2026 Stop using Claude just for chatting. These 5 features will change your working day. Five Claude features that make a real difference in day-to-day work. READ ARTICLE →
ARTIFICIAL INTELLIGENCE · JUNE 2026 ChatGPT, Claude, Gemini, Grok or Perplexity — which AI tool fits which job? The major AI assistants compared in practice: strengths, limits, use cases. READ ARTICLE →
FUNDAMENTALS · JUNE 2026 SEO, AEO, GEO — what is what, exactly? Three acronyms, one goal: getting found. The difference, explained simply. READ ARTICLE →
“One in four searches now starts in an AI chat. If you do not appear there, you do not exist for those customers.”
Looking for someone who delivers visibility instead of just planning it? LET’S TALK