ABOUT ME — CHRISTOPH VOSER, LAUSEN, SWITZERLAND

Over 34 years in marketing & sales — always one step ahead of the technology.

I was building Dreamweaver websites while others were still sending faxes. I was one of the first in Switzerland to do search engine optimisation, back when nobody used the word SEO. I ran Google Ads when cost per click still needed explaining. And today I optimise companies for AI search while plenty of people are still debating whether that is necessary. Same pattern since 1991: take the new thing seriously before everyone else does, then combine it with solid sales craft. As a digital expert and AI specialist that has kept me one step ahead of the technology.

GET IN TOUCH Open to new roles — permanent or project-based

Christoph Voser, marketing and sales expert, digital expert and AI specialist from Lausen, Switzerland

Christoph Voser · Lausen, Switzerland · German, English, French

AT A GLANCE Swiss federal diploma in sales management · CAS Digital Leadership & Marketing Communication (UAS) · SEO/AEO-GEO expert · 34 years of practice INDUSTRY EXPERIENCE Hospitality & tourism · Tour operators · Destination management · Media & radio · Retail & SMEs · Skilled trades · Medical practices (aesthetic surgery & general practice) · Sport & non-profit

MY CAREER — THE ROLES THAT SHAPED ME

2023–2025 Head of Marketing, tour operator B2B/B2C budgets, complete event and online marketing, build-up of all channels and websites, strategic process design through to DACH consolidation — including world firsts such as flavoured catalogue covers.

2021–2023 Head of Sales & Online Marketing, web agency Built the client base from zero; SEO, SEA and analytics projects for Swiss SMEs; organised the “Digital Day” event with Google, YouTube, Meta, TikTok and Pinterest present on site.

2017–2021 Head of Marketing, Tour Operator Led a team of three, ran cross-media campaigns (print, radio, TV, digital), owned the B2C and B2B websites along with all online marketing.

2011–2016 Owner, online marketing agency My own company: SEO, SXO and SEA projects from A to Z, social media build-up, online strategies — and the interface between online and offline.

1991–2011 Sales, radio & sports marketing From salesperson to sales manager: key accounts in the sports marketing of a major football club, events and live promotions in radio — selling learned from the ground up.

What drives me

What fascinates me is the moment technology and selling come together. When a website is not just good-looking but ranks. When a campaign brings enquiries instead of merely running. When an AI recommends a company because its content is genuinely the best thing out there on the subject. I use AI every day as a tool, for automation, content processes and analysis. But I believe in craft: copy with a point of view, relationships built over years, and results you can find in the revenue figures rather than only in a dashboard.

Education & professional development

Swiss federal diploma in sales management — the foundation of my craft CAS Digital Leadership (UAS) — leading digital transformation CAS Marketing Communication (UAS) — campaigns that work GA4 certification (Digicomp) — data instead of gut feeling Metaverse Strategist — curiosity about what comes after next Swiss certificate for adult trainers (SVEB1) — able to pass knowledge on Examiner for marketing professionals — four years at the source of the discipline National & international sponsoring (SAWI) · E-commerce · SAP module training · Media interview training for executives

Alongside that, daily practice with Sistrix, XOVI, Google Search Console, Google Ads, Meta Business Manager, GA4/Looker Studio, Adobe Photoshop, Illustrator and InDesign — plus solid HTML skills and the basics of JavaScript, Java and PHP, which let me build websites like this one myself: static, fast, search-engine friendly.

“I do not develop visions for the drawer. I get them onto the road.”

Looking to strengthen your marketing — permanently or on a mandate? LET’S TALK