Explained in plain language: practical articles on SEO, AEO, GEO, AI automation and modern online marketing — written from 34 years of experience, not from a generator. New posts appear monthly.
Claude does far more than answer questions: five features that make a real difference at work, from the first draft to the finished analysis.
READ MORE ON LINKEDIN →The major AI assistants compared in practice: their strengths, their limits — and which tool is genuinely worth using for which task.
READ MORE ON LINKEDIN →Three acronyms, one goal: getting found. What separates search engine optimisation, answer engine optimisation and generative engine optimization — and where they overlap.
READ MORE ON LINKEDIN →Ads inside AI chats, new campaign types, shifting search volumes: what advertisers need to know now — and how to spend your budget with the future in mind.
Concrete workflows that save time — from content production to reporting. And the limits where people remain indispensable.
Loading time is a ranking factor — for Google and for AI. Why this website works without a CMS and what that means for your visibility.
Search is changing faster than it did in the previous twenty years. Someone with a question no longer necessarily types it into Google; they ask an assistant and receive an answer instead of a list. For companies that means the rules for being found are being rewritten right now, in the middle of ordinary business.
In that situation tricks are useless and understanding is everything. That is why I write these articles: to explain what actually sits behind terms like AEO and GEO, what is genuinely new and what is familiar craft under a new name. Every piece comes out of my own tests and my own project work, not from retelling somebody else’s blog post.
I choose the topics from the questions people put to me in conversation. Which AI tool suits which task? How do you tell whether your own company appears in AI answers? What changes in Google Ads once advertisements show up inside chats? And how much technology does a website really need in order to stay fast?
Selected articles appear first on LinkedIn, because that is where the discussion happens. The links below lead straight to each post along with its comments. If a topic interests you in particular, you are welcome to call me directly — a phone conversation is usually faster than any article.